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how to transfer a domain Everyone loves talking about the fun side of a rebrand. New logo, upgraded colours, fresh typography—the kind that instantly makes your old branding look like it belongs in a 2012 PowerPoint deck. That part is fun. It feels like progress.
What rarely gets mentioned is the technical side—the part where you tug on one loose thread and suddenly the whole thing starts to unravel.
Most people don’t realise how much the tech actually matters. Visual changes get all the attention, but if the technical foundation isn’t handled properly, it can quietly undo everything you just worked so hard to build.
Broken links are a perfect example. Online, they’re the equivalent of someone forgetting your name at a party. One day your