I think I probably have a defective unit. I have tried with only a single tab open, latest version of Google Chrome, tried it incognito mode also just to be sure some extension wasn't getting in the way. Despite all efforts it never connects to UIFlow. I know it's on the network because my router is showing it connected and sending/receiving some packets.
I will probably stick with devices that have USB-C on them, this is way too much hassle and I don't want to have to rig up a programmer just to toy around with a prototyping device. Oh well, at least I'm only out $5.